Selected Projects
Concept, Brand Identity, Strategy, UI/UX
2022
S-P MIS
Strange-Paradise
Mistress™
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Mistress™ is a conceptual brand and online retailer defined by the color black, fostering a lifestyle centered around uniquely curated products designed entirely in black.
We crafted a brand identity that captured the essence of an all-black product lifestyle. The design language is minimalistic, establishing a distinct voice for the brand and messaging that resonates with its audience. Additionally, we created comprehensive brand guidelines for global partners, setting the tone for consistency. The result is an online presence complemented by a brick-and-mortar experience.
Concept, Event Identity, Strategy, Partnerships
2021
S-P PIT
Rally
The PitStop
02
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The PitStop is a first-of-its-kind digital trading experience where speed, technology and community interact.
Designed as a immersive experience and intended to connect the past, present and future through multi-sensory installations both physical and digital. Each touchpoint highlights the latest groundbreaking AR technologies implementing the next frontier of fractional investing from the palm of your hand. Attendees have the opportunity to explore and acquire some of the most sought after pop-culture collectibles seamlessly through their smartphones, all within one integrated experience.
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Retail Identity, Strategy, Spatial Planning
2023
S-P SPA
Shoe Palace
Shoe Palace
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Shoe Palace is a nationwide footwear retailer with a deep community-first approach and a dedicated service ethos. It caters select product to a discerning streetwear consumer base. Our concept and design revolved around strategic spatial planning, emphasizing product touch points and storytelling, introducing a refined material palette, and incorporating branded in-store activations. The integration of a flexible design system allows Shoe Palace to effortlessly adapt to new trends and changing seasonal preferences, and create impactful consumer experiences.
Campaign, Photo Direction, Production
2023
S-P TRB
Strange-Paradise
The Rub Down
04
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